Prepared by GMM Digital · CAA 90-Day Sprint
CAM’s Client Acquisition Journey
A simple client acquisition strategy of turning business owners and senior managers with teams of 10–100 people into CAM Leadership Communication transformation clients.
Actual Client Acquisition Journey
Open the experience from the prospect’s point of view, starting with Josias’s main website.
Josias Moleele’s main website
The prospect enters through Josias’s authority website, continues to the Leadership Communication Audit, receives a personalised report and is invited to book a breakthrough session.
Your Deliverables
Open each item to review the individual assets included in CAM’s client acquisition campaign.
Meta ad creatives
Three testable creative directions, complete with ad copy, format notes and downloadable visual concepts.
Diagnostic landing page
A working eight-question Creative Growth Diagnostic designed to create curiosity before asking for contact details.
Personalised mini report
A useful result across clarity, authority, visibility and conversion—with a priority action for the prospect.
Discovery-call page
The post-assessment confirmation page: check your inbox, understand the call, and take the next step with CAM.
Main website / landing page
Josias’s professional personal-brand website positions his authority, explains the leadership transformation and directs qualified prospects into the audit.